Privacy policy

Privacy policy for guests

This policy on the processing of personal data (“Personal Data Protection Policy”) describes how Skagen Strand Hotel and Holiday Centre collects and processes data about you and what are your rights.

The Personal Data Protection Policy applies to the personal data provided by you to us either by booking a stay, signing up for activities through and when thanking for receiving the newsletters from Skagen Strand and Skagen hiking festival.

Hotel and Holiday Centre Skagen Strand is Data Controller of your personal data.

When visiting our website or, we will automatically collect information about you and your use of our website, such as type of browser used, search terms you’ve used on the website, your IP address, your network location and information about your computer. We do this for optimizing the user experience of our website and the website’s function. In addition, this is also useful for the targeted marketing with the purpose of providing you with the relevant offers, including retargeting through Facebook and Google.

When booking a stay through our website or when you are registering for activities through, we collect the data provided by you, e.g. name, address, e-mail address, phone number, payment method, information about the booked stay, along with information about the IP address used to make the booking. We do to deliver the stay ordered by you and, in addition, to fulfil our agreement with you. Information about your booking can be processed with the purpose of complying with the legal requirements, including for bookkeeping and accounting purposes. When you book, the IP address is collected for that purpose and for taking care of our interest in preventing fraud.

When you sign up for our newsletters, we will sometimes collect information about your name, e-mail address, country, postal code, number of children and your date of birth. In addition to your name and e-mail address, you can choose the information you want to provide. We combine this information with other information we have about you, including information about your purchases from us. We do this with the purpose of safeguarding our interest in delivering newsletters to you with relevant news and offers.

The information provided to us can be entrusted to external partners who process the information on our behalf. We use such external partners for technical operations and website improvements, booking newsletters, targeted marketing, including retargeting, as well as for your review of our business. These companies are data processors and their assignment is to process the data we are responsible for by following our instructions. The data processors are not entitled to use such information for any purpose other than for the fulfilment of their agreement with us, and are confidential about these. We have entered into written data processing agreements with all data processing companies responsible for processing the personal data on our behalf.

Two of these data providers, Google Analytics v/Google LLC. and Facebook Inc. are established in the United States. The necessary guarantees for the transfer of information to the United States are secured through the data processor’s certification under the EU-U.S. Privacy Shield, cf. General Data Protection Regulation, art. 45.  SurveyMonkey processes the data in connection with your review of our company. This company is EU US Privacy Shield Certified for privacy.

Monitoring may occur when staying as a guest on Skagen Beach’s common areas. This is done for your safety and we comply with the legislation on signage and deletion associated with this monitoring. The personal protection is also observed by using photographs and moods, etc. from events and planned promotional photos.

Your rights

For the purpose of creating transparency regarding the processing of your information, we as a data controller must inform you about your rights:

You are always entitled to request information we have registered about you, the purpose of such registration, categories of personal data and recipients of information, as well as information from which the information originates.

You are entitled to receive a copy of the personal information processed by us about you. If you want a copy of your personal data, please send a written request to  You may be asked to prove that you are the person you state to be.

You are entitled to request correction of your incorrect personal data. If you discover incorrect data registered about you, you are encouraged to contact us in writing so that the data can be corrected.

In some cases, you are entitled to request deletion of your personal data, for example, if you revoke your consent and we do not have a different legal basis to continue such processing. If the continued processing of your data is necessary, for example, with the purpose of complying with our legal obligations or for the purpose of establishing, enforcing or defending the legal requirements, we will not be obliged to delete your personal data.

In certain cases, you are entitled to limited access to your personal data only for storage purposes, for example, if you believe that the data we process about you is incorrect.

In several cases, you are entitled to obtain the personal data provided to us in a structured, commonly used and machine-readable format and have the right to transfer such data to another data controller.

You are always entitled to object to our processing of your personal data in terms of direct marketing including the profiling made to target our direct marketing.

You are always entitled to object to the processing of your personal data carried out by us based on our legitimate interests.

You are always entitled to revoke your consent to a specific processing of your personal data. If you wish to revoke your consent, please contact us.

Hotel & Holiday Centre Skagen Strand
Tranevej 108, Hulsig
DK-9990 Skagen

You may also revoke your consent for receiving newsletters by using the link in the newsletters.